As consumers increasingly choose brands that align with their values and worldview, we help business owners and leadership teams identify and articulate their most potent brand messaging.  


As consumers increasingly choose brands that align with their values and worldview, being able to clearly articulate what your business exists to do has never mattered more.

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We're known for our brand communication work and specialize in unearthing and articulating the soul of a business. Partnering with business owners and leadership teams, we build modern messaging foundations that reflect the real-time values of both your brand and customers. This work takes places over 6 - 8 weeks and includes:

Founding Story
Industry Positioning
Brand Boilerplate

The Brand Messaging Package

Audience Matrix
Brand Purpose
Brand Values

Core Messaging
Elevator Pitch
Executives Bios & LinkedIn


Recent studies show that consumers are increasingly choosing brands that align with their values and worldview. Articulating what your business stands for not only helps consumers connect more deeply to the mission, but also shows conviction, leadership and focus.

Consumers Want to Know What You Value  

The path to a clear and cohesive messaging foundation is asking the right questions—about your audience, brand strategy, purpose and values, specialties, market positioning, differentiators and more. While the end result is a succinct and professional messaging foundation, what gets revealed in the getting there sets a strategic and intentional path forward. 

PR and marketing may get all the hype, but a values-driven messaging foundation is critical for three reasons:

The Process Itself is Deeply Clarifying

You’ll walk away with a messaging deck that will serve as the foundation of all your communications and marketing work moving forward, including pitch decks, proposals, updated website copy, marketing materials, social media content, blog and email content, pitch emails and more. 

The Messaging Foundation Becomes the Bedrock of Your Brand Communications Moving Forward

Reason No. 01

Reason No. 02

Reason No. 03

Founder, EOY Media and Author of the Edge of Yesterday Series

Robin Stevens Payes

"Love working with Alex! She is a clear-eyed strategist and elegant thinker. Can’t wait to tap her wisdom again."