As consumers increasingly choose brands that align
with their values and worldview, clearly articulating what your business exists to do has never mattered more.

Articulate What Matters Most. Communicate with Clarity. 


As consumers increasingly choose brands that align with their values and worldview, being able to clearly articulate what your business exists to do has never mattered more.

We build clear, human-centric messaging foundations.

Trusted by:

We specialize in helping brands expose and articulate the true soul of the business. Partnering with startups, mid-sized companies and agencies, we help business leaders build (and, sometimes, rebuild) an intentional, authentic messaging foundation. This work takes places over 6 - 8 weeks and includes:

Founding Story
Industry Positioning
Brand Boilerplate

Modernize Your Messaging Foundation

Audience Matrix
Brand Purpose
Brand Values

Core Messaging
Elevator Pitch
Executives Bios & LinkedIn


Recent studies show that consumers are increasingly choosing brands that align with their values and worldview. Articulating what your business stands for not only helps consumers connect more deeply to the mission, but also shows conviction, leadership and focus.

Consumers Want to Know What You Value  

The path to a clear and cohesive messaging foundation is asking the right questions—about your audience, brand strategy, purpose and values, specialties, market positioning, differentiators and more. While the end result is a succinct and professional messaging foundation, what gets revealed in the getting there sets a strategic and intentional path forward. 

PR and marketing may get all the hype, but a modern messaging foundation is critical for three reasons:

The Process Itself is Deeply Clarifying

You’ll walk away with a messaging deck that will serve as the foundation of all your communications and marketing work moving forward, including pitch decks, proposals, updated website copy, marketing materials, social media content, blog and email content, pitch emails and more. 

The Messaging Foundation Becomes the Bedrock of Your Brand Communications Moving Forward

Reason No. 01

Reason No. 02

Reason No. 03


Draft a Modern Business Plan


A Lesson from the Writing Greats: Who Are We, Really?


How to Write a Better Bio


Founder, PresentVoices

Leah Bonvissuto

“I thought I would leave my brand messaging workshop with new messaging but I left with so much more. "

"Alex helped me craft a whole new vision for my business. She guided me through a thoughtful process and was a much-needed outside eye who challenged me to think bigger but always made me feel heard and in control. She has a gift for understanding your message and envisioning a message that is truthful and powerful.”