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HUMAN-CENTRIC BRAND & MARKETING STRATEGIeS FOR BUSINESS OWNERS AND CORPORATE PROFESSIONALS. 

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Human at the Helm is a strategy and resource hub for business owners and corporate professionals looking to meaningfully promote your brand, career and you—the human at the helm.

faster than their competitors.

Purpose-driven brands grow on average

3x

FACT

New technologies, more product and service options and COVID have shifted consumer wants and behavior. Now, people are increasingly choosing brands that align with their values and worldview, meet their needs more holistically and are led by business owners they trust.

The business landscape is changing.

Featured in:

Source: 2020 Global Marketing Trends, Deloitte

Customers are turning away from traditional marketing tactics in search of empathy, aligned values and authentic customer experiences. Yet the majority of PR and marketing resources aimed at helping business owners grow are rooted in outdated strategies.

The strategies you use to grow your business need to change, too.

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My mission at Human at the Helm is to help generous, purpose-driven business owners and corporate professionals learn how to meaningfully promote their work. 

Business leaders play a central role in shaping our communities and in addressing the larger societal, political and environmental challenges we’re now facing. But many smart, thoughtful founders and corporate professionals shy away from promoting their work and expertise—meaning their voices are not being heard. 

We need to see and hear you.

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BUSINESS-BUILDING

PERSONAL BRANDING

RESOURCE LIBRARY

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One-on-one brand, messaging and marketing sessions to clarify your most foundational strategies and tackle your unique business-building challenges. Content creation support to help you execute. 

Business-Building

Explore Our Services

01/

One-on-one brand, messaging and marketing sessions to clarify your most foundational strategies and tackle your unique business-building challenges. Content creation support to help you execute. 

A three month personal branding program for business owners and corporate professionals. 

02/

03/

Guides, templates and articles to help drive the growth of your business and build a meaningful personal brand foundation. Grab what you need, when you need it.

Explore Our Services

A three month personal branding program for business owners and corporate professionals. 

LEARN MORE

Personal Branding

Guides, templates and articles to help drive the growth of your business and build a meaningful personal brand foundation. Grab what you need, when you need it.

LEARN MORE

Resource Library

Singer, Co-Founder of ArtSmart, EVP of Viscardi

John Viscardi

“One of the aspects of Alex’s approach that I deeply appreciate is her process. It is clearly articulated yet flexible—built off of her knowledge that no two brands are the same and everyone has a different way of telling their story. It forces you to clarify and develop a clear vision for your future. By the end of the process, I came away with a result that felt like the embodiment of everything I always had inside but couldn’t put to words.” 

“I came away with a result that felt like the embodiment of everything I always had inside but couldn’t put to words.”