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HUMAN-CENTRIC business strategies FOR NEW & GROWING BUSINESS OWNERS.

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Human at the Helm is a strategy and resource hub for new business owners to help grow your business and support you—the human at the helm.

faster than their competitors.

Purpose-driven brands grow on average

3x

FACT

New technologies, more product and service options and the pandemic are shifting consumer behavior. Now, people are increasingly choosing brands that align with their values and worldview, meet their needs more holistically and are led by business owners they trust.

The business landscape is changing.

Featured in:

Source: 2020 Global Marketing Trends, Deloitte

Marketing used to be defined by who could yell the loudest. Now, customers are turning away from traditional marketing tactics in search of empathy and great customer experience.

The strategies you use to grow your business need to change, too.

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My mission at Human at the Helm is to help more purpose-driven new business owners pass the 5-year mark thriving.

Business owners play a central role in shaping our communities and in addressing the larger societal, political and environmental challenges we’re now facing. In fact, businesses are now the most trusted institutions—ahead of governments, NGOs and the media.* But surviving those first few years isn’t easy.

We're looking to you.

*Source: 2021 Edelman Trust Barometer

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STRATEGY SESSIONS

PERSONAL BRANDING

RESOURCE LIBRARY

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One-on-one brand, messaging and marketing sessions to clarify your most foundational strategies and tackle your unique business-building challenges. 

About

Explore Our Services

01/

One-on-one brand, messaging and marketing sessions to clarify your most foundational strategies and tackle your unique business-building challenges. 

02/

A 7-week personal branding program to uncover your innate leadership skills and establish yourself as an industry expert.

03/

Tools, templates and video trainings to help guide the growth of your business in 2021. Grab what you need, when you need it.

COMING SOON!

A 7-week personal branding program to uncover your innate leadership skills and establish yourself as an industry expert.

LEARN MORE

Tools, templates and masterclasses to help guide the growth of your business in 2021. Grab what you need, when you need it.

COMING SOON!

Singer, Co-Founder of ArtSmart, EVP of Viscardi

John Viscardi

“One of the aspects of Alex’s approach that I deeply appreciate is her process. It is clearly articulated yet flexible—built off of her knowledge that no two brands are the same and everyone has a different way of telling their story. It forces you to clarify and develop a clear vision for your future. By the end of the process, I came away with a result that felt like the embodiment of everything I always had inside but couldn’t put to words.” 

“I came away with a result that felt like the embodiment of everything I always had inside but couldn’t put to words.”