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As you define and articulate your personal brand, it's important that you clarify your guiding values. What you value informs how you feel; how you feel informs what you do. When you know your personal brand values, you're able to make more intentional choices about how you lead, the work you put out into the world and how you purposefully promote that work.

This Personal Brand Values List includes 200+ guiding values and a simple exercise to help you clarify what you stand for, the lens through which you view the world and the values you consider to be non-negotiable.

This is one of my favorite personal branding exercises—it’s always more revealing than it seems.

The Personal Brand
Values List

Robin Stevens Payes

"Love working with Alex! She is a clear-eyed strategist and elegant thinker. Can’t wait to tap her wisdom again."

Founder of EOY Media and author of the Edge of Yesterday series