What You’ll Find:
Why This Work?
Alex Honeysett is a seasoned Brand & Marketing Strategist and founder of Human at the Helm.
Prior to founding Human at the Helm, Alex was the Director of Communications at Channel One News (acquired by Houghton Mifflin Harcourt) and NASDAQ. She was also Content Lead at HD Made and PR Manager at Reuters, working out of both their New York and London offices.
Alex has landed executives guest blogs and op-eds in leading national and trade publications including Entrepreneur, Fast Company, Inc and Wall Street Journal; speaking gigs at conferences around the world including SxSW, Emerging Women, CHRO Leadership Summit, and more; and media coverage in print and broadcast outlets including the Today Show, Mashable, BBC, NPR, and CNN. Her own articles have been featured in the Daily Muse, Forbes, Inc., Mashable, DailyWorth, TIME and Newsweek.
Alex is a certified CultureTalk partner and conducts archetypal assessments for leaders. She is also an advising partner of Purposeful Communications.
Our brands aren’t what we say they are, they’re what our customers, stakeholders, employees and partners say they are. Which means it’s critical to get the people part right. The strategies I share here are rooted in the basics of human behavior and connection.
More complicated than those ideal client avatar exercises give us credit for. Getting to know our audience(s) isn’t a weekend exercise—it’s an ongoing commitment.
Purpose and transparency drive trust, and trust drives everything else. No business in 2021 is viable without them (research backs this up). Also, there’s a misconception that profit and purpose are at odds with one another; but purpose-driven businesses are actually 3x more profitable (Source: 2020 Global Marketing Trends, Deloitte).
Businesses don’t succeed because they’ve mastered Instagram. Instead, the most successful businesses know how to stay nimble—they listen, create, iterate, try new things, find what works, drop what doesn’t and keep going.
As we navigate building a business and personal brand, it’s easy to get in our own way. When in doubt, we come back to the question: How can I help? This extends beyond our customers to our communities, neighbors and fellow business owners. (At HatH, I donate a portion of each month’s profits to small business owners and organizations supporting them).
Founder, Follow the Fear
"She helped me better understand the why behind my work by bringing reflection questions and exercises, and then crafted my brand messaging to feel authentic. Working with Alex was a creative and fun partnership that left me feeling reenergized to lead my company. "