What You’ll Find:
Why This Work?
Alex Honeysett is a seasoned Brand & Marketing Strategist with 15 years of experience leading communication and marketing campaigns for corporations and small businesses in media, education, finance, fintech, professional services, healthcare, wellness, interior design and more. She is the founder of Human at the Helm, a strategy and resource hub for new business owners, and Helm Strategies, a boutique consulting firm for startups and small businesses.
Alex believes the key to successful business-building and personal branding is not mastering the marketing platform of the week but understanding the heart-beating humans you exist to serve and communicating that understanding back to them.
Prior to launching her consulting business, Alex was the Director of Communications at Channel One News (acquired by Houghton Mifflin Harcourt) and NASDAQ. She was also Content Lead at HD Made and PR Manager at Reuters, working out of both their New York and London offices.
Alex has helped dozens of executives and business owners identify their brand purpose and drive growth through tailored, human-centric PR and marketing strategies. She has landed executives guest blogs and op-eds in leading national and trade publications including Entrepreneur, Fast Company, Inc.com and Wall Street Journal; speaking gigs at conferences around the world including SxSW, Emerging Women, CHRO Leadership Summit, and more; and media coverage in print and broadcast outlets including the Today Show, Mashable, BBC, NPR, and CNN. Her own articles have been featured in The Muse, Forbes, Inc.com, Mashable, DailyWorth, TIME and Newsweek.
Alex is a mentor for the Women's Enterprise Development Center, a certified CultureTalk partner and a Founding Advisor of Purposeful Communications.
Our brands aren’t what we say they are, they’re what our customers, stakeholders, employees and partners say they are. Which means it’s critical to get the people part right. The strategies I share here are rooted in the basics of human behavior and connection.
Our primary responsibility as business owners is to serve the people we built our businesses to support. Sometimes, it’s easy to get lost thinking about how our businesses serve us. When in doubt, we come back to two questions: How can I help? Where can I make the biggest impact? This extends beyond our customers to our employees, communities, suppliers and partners. This business is ultimately about them.
Purpose and transparency drive trust, and trust drives everything else. No business in 2021 is viable without them. Also, there’s a misconception that profit and purpose are at odds with one another; but purpose-driven businesses are actually 3x more profitable.
Businesses don’t succeed because they’ve mastered Instagram. Instead, the most successful businesses know how to stay nimble—they listen, create, iterate, try new things, find what works, drop what doesn’t and keep going.
Lack of funding, smaller loan sizes and the U.S. childcare crisis have led to female-run businesses generating roughly half of the revenue of their male counterparts. BIPOC-owned businesses were the hardest hit by the pandemic, with Black-owned businesses declining 41%. Of the 31 million small businesses in the U.S., only approximately 1100 are LGBT-certified. HatH is committed to raising awareness, donating and partnering with women, BIPOC and LGBTQ-run organizations and generally doing whatever the hell we can to change these statistics for the better.
Founder, Follow the Fear
"She helped me better understand the why behind my work by bringing reflection questions and exercises, and then crafted my brand messaging to feel authentic. Working with Alex was a creative and fun partnership that left me feeling reenergized to lead my company. "