Hi, I'm Alex,

I spent my formative career years in corporate, first working on the communications team at a news agency in both London and New York and then as Director of Communications for a global stock exchange and then an education company.

I climbed the corporate ladder quickly and was put on a leadership track. At each turn, I was given more responsibility and more leadership training. Each year, I became less of myself.
The more I spoke to people—both business owners and corporate professionals—the more I heard my frustrations echoed. We were all aspiring to be a version of leadership that we saw somewhere at the top; we were all sacrificing large parts of ourselves in the process. 

In 2015, I left corporate and started Human at the Helm as an experiment. What happens when you arm business leaders with modern, human-centric marketing strategies and resources to better understand themselves as leaders? And what happens when you build that understanding into the DNA of the business and personal brand?

Having worked with dozens of business leaders over the past several years, I can tell you that the research tracks. I’ve seen conversion rates triple, LinkedIn campaigns take off, first-time group programs get filled and business and career-defining relationships forged. 

Mostly, I’ve seen business leaders intentionally align their values with how they articulate and promote their work—which, it turns out, is the most magnetic marketing tool there is.

Research shows that the most influential business leaders are those who align their values and actions. They lead authentically, vulnerably and with purpose. 

So why are we still packing up large parts of ourselves in the name of leadership?


Human at the Helm is a resource hub for founders and corporate professionals looking for human-centric business-building and personal branding tools. 

What You’ll Find:

• Brand messaging and marketing strategy sessions to tackle your unique business-building challenges and get you clarity, quickly

• Half and full-day content days to get your highest-priority content drafted, from LinkedIn bios to blog articles 

• A personal branding program to help you identify your unique leadership qualities and build a meaningful thought leadership platform

• Guides, templates and articles to support the growth of your business and personal brand in the Resource Library 


My mission at Human at the Helm is to help more purpose-driven business owners and corporate professionals promote their work, meaningfully.

Alex Honeysett is a seasoned Brand & Marketing Strategist with 15 years of experience leading communication and marketing campaigns for corporations and small businesses in media, education, finance, fintech, professional services, healthcare, wellness, interior design and more. She is the founder of Human at the Helm, a strategy and resource hub for new business owners, and Helm Strategies, a thought leadership consulting firm for small and mid-sized businesses.

Alex believes the key to successful business-building and personal branding is not mastering the marketing platform of the week but understanding the heart-beating humans you exist to serve and communicating that understanding back to them.

Prior to launching her consulting business, Alex was the Director of Communications at Channel One News (acquired by Houghton Mifflin Harcourt) and NASDAQ. She was also Content Lead at HD Made and PR Manager at Reuters, working out of both their New York and London offices.

Alex has helped dozens of executives and business owners identify their brand purpose and drive growth through tailored, human-centric PR and marketing strategies. She has landed executives guest blogs and op-eds in leading national and trade publications including Entrepreneur, Fast Company, and Wall Street Journal; speaking gigs at conferences around the world including SxSW, Emerging Women, CHRO Leadership Summit, and more; and media coverage in print and broadcast outlets including the Today Show, Mashable, BBC, NPR, and CNN. Her own articles have been featured in The Muse, Forbes,, Mashable, DailyWorth, TIME and Newsweek.

Alex is a mentor for the Women's Enterprise Development Center, a certified CultureTalk partner and a Founding Advisor of Purposeful Communications.



Brand Values

Everything you’ll find here at Human at the Helm is driven by five guiding values:


Business is about people

Beneath KPIs, quarterly earnings, marketing campaigns, job promotions and book tours is people talking to people. Which means it’s critical to get the people part right. The strategies I share here are rooted in the basics of human behavior and connection.



Our primary responsibility as business owners and corporate professionals is to create change through our work. Sometimes, it’s easy to get lost thinking about how our businesses and personal brands serve us. When in doubt, we come back to two questions: How can I help? Where can this work make the biggest impact? 


Transparency, trust and purpose

Purpose and transparency drive trust, and trust drives everything else. No business or business leader in 2022 is viable without them. Also, there’s a misconception that profit and purpose are at odds with one another; but purpose-driven businesses are actually 3x more profitable.


Fluidity over mastery

They key to successful business-building and personal branding is not mastering LinkedIn or Instagram. Instead, it's knowing how to stay nimble—how to listen, create, iterate, try new things, find what works, drop what doesn’t and keep going.


Lack of funding, smaller loan sizes and the U.S. childcare crisis have led to female-run businesses generating roughly half of the revenue of their male counterparts. BIPOC-owned businesses were the hardest hit by the pandemic, with Black-owned businesses declining 41%. Of the 31 million small businesses in the U.S., only approximately 1100 are LGBT-certified. HatH is committed to raising awareness, donating and partnering with women, BIPOC and LGBTQ-run organizations to change these statistics for the better. 

Interested in working together?



Founder, Follow the Fear

Lisa Pertoso

"Alex is a true collaborator who sees the big picture of your small business."

"She helped me better understand the why behind my work by bringing reflection questions and exercises, and then crafted my brand messaging to feel authentic. Working with Alex was a creative and fun partnership that left me feeling reenergized to lead my company. "