To build a successful business you do not need a complex business plan. But you do need a contemporary framework to help organize your ideas and lay the groundwork for your most foundational business strategies.
An alternative to the traditional business plan, this 80+ page guide is packed with brand and marketing research, strategies, tactics and 24 DIY exercises to help you build an intentional, modern business foundation.
This guide is written specifically for consultants and service-based business owners and covers ten key business-building areas: Problem and Solution, Brand Purpose, Brand Vision, Context and Positioning, Audience, Brand Values, Business Goals, Business Model, Resources and First Next Steps.
Build a Modern Business Foundation: A Comprehensive Guide for New Business Owners