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Business is changing.
The way we build and promote our businesses needs to change, too.
The Template
& Workbook
Library
Business is changing.
The tools we use to build our businesses need to change, too.
Featured in:
As you explore how to thoughtfully articulate and promote the brand, you need:
Modern tools to grow and promote the business that reflect the way people are engaging with brands in a post-COVID world.
Real-world examples and templates to use as a baseline for your own strategic communications and modern PR work—no more starting from scratch.
Tools that ask questions beyond generating a profit. Building a sustainable business is important—so is articulating your values and approaching PR and personal branding with intention and thoughtfulness.
Modern DIY PR and communication tools to help you build a sustainable—and intentional—business foundation.
Source: Edelman's 2023 Trust Barometer
The Human at the Helm Template & Workbook Library is for business owners and leadership teams tired of conventional—and outdated—business-building resources.
Step No 1: Purchase the $449 All Access Workbook & Template Library Pass.
Step No 2: Immediately download and access all fourteen business-building resources.
Step No 3: Get email alerts when we update the resources based on our latest strategic thinking.
Step No 2: Immediately download and access all fourteen business-building resources.
Step No 3: Get email alerts when we update the resources based on our latest strategic thinking.
BUY THE $449 ALL ACCESS PASS
A Look Inside
How It Works
63% of consumers say they now buy from brands based on how well those brands articulate their beliefs and values.
Source: 2023 Edelman Trust Barometer
A Look Inside the Template & Workbook Library
63% of consumers say they buy from and advocate for brands based on how those brands articulate their beliefs and values
Source: Edelman's 2023 Trust Barometer
How It Works
As you explore how to thoughtfully articulate and promote the brand, you need:
Modern tools to grow and promote the business that reflect the way people are engaging with brands in a post-COVID world.
Real-world examples and templates to use as a baseline for your own strategic communications and modern PR work—no more starting from scratch.
Tools that ask questions beyond generating a profit. Building a sustainable business is important—so is articulating your values and approaching PR and personal branding with intention and thoughtfulness.
Step No 1: Purchase the $449 All Access Workbook & Template Library Pass.
Step No 2: Get immediate access to all fourteen business-building resources. Download what you need, when you need it.
Step No 3: Get email updates when we add new resources to the the library. Your purchase includes all current and future workbooks and templates.
A Look Inside the Template & Workbook Library
The Workbook & Template Library is made up of 14 foundational brand assets, including:
30+ exercises to articulate your brand’s core messaging, build a modern PR strategy and identify your own leadership approach, strengths and style.
More than 150 pages of strategy, tactics, how tos, templates and reflection questions to build your strategic communications, modern PR and personal branding foundation.
A professionally-designed pitch deck to seamlessly present your newly-drafted brand messaging by Bay Area-based designer Donaji Mejia.
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Plug-and-play email templates—from pitching speaking gigs and the media to raising your rates—to take the guesswork out of pitching the business.
BUY THE ALL ACCESS PASS
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Example templates, pitches and profiles from real business owners—from interiors designers to executive consultants—to show you how this work translates to the real world.
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My personal media list with 80+ publications across business and leadership, health and wellness, tech and more.
BUY THE ALL ACCESS PASS
BUY THE $449 ALL ACCESS PASS
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BUY NOW FOR $449
The Template & Workbook Library: The 14 Foundational Resources
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A step-by-step guide to drafting your top-line thought leadership topics, choosing your promotional platforms and exploring how to lead conversations in ways that feel natural and authentic.
A guide to drafting your LinkedIn "About" section, incl. the three questions every profile should answer and four real-life templates—from a Fortune 500 executive consultant to a Narrative Medicine Clinician and Columbia Professor.
A professionally-designed pitch template with 20 editable slides to seamlessly transition your messaging foundation into a professional, story-driven pitch.
A modern take on the traditional PR plan, this quarterly worksheet is designed to help you assess the full ecosystem of your PR and marketing efforts.
Rooted in strengths-based exercises, this personal branding workbook helps you broaden your skills and strengths vocabulary and articulate the best of what you bring to the table confidently.
An alternative to the traditional business plan, this 50-page workbook walks you through the ten building blocks of modern business-building and helps you answer your most critical—and foundational—brand questions.
The email template I share with service-based business owners looking to clearly and thoughtfully communicate rate increases.
Exploring and articulating your innate leadership style through the lens and language of twelve archetypes.
The high-level outline and corresponding script I use for conducting thoughtful customer interviews. Follow it step-by-step or use it as a springboard to draft your own.
A potent exercise to help identify potential marketing and brand-building opportunities within your own network.
A guide to pitching guest blogs in 2023, including what to know about the shift towards pay-to-play, the three elements of an excellent pitch, a pitch template, what to consider when pitching trade publications and what to know about payment.
Everything you need to know to pitch your business well in today's changing media landscape, incl. the three main types of media pitches, what journos are looking for in 2023 and when to hire a PR agency.
My personal media list incl. 80+ top-tier and trade publications spanning business and leadership, health and wellness, tech and parenting and education.
A guide to pitching speaking gigs in 2023, incl. the four questions to answer on any speaker submission form, how to cold pitch event organizers and what to know about payment.
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The Story Behind the Library
In 2016, I left my decade-long corporate communications career to launch Human at the Helm. Having cut my teeth running thought leadership events with former British Prime Ministers, pitching executives at Davos and SxSW, drafting op-eds for the Wall Street Journal and landing coverage from the New York Times to CNBC, I wanted to translate everything I learned about strategic communication and brand promotion into accessible and meaningful tools for small and mid-sized business owners.
At the same time that I was honing these modern PR and communication tools with clients, I was also building my own business from scratch. As I looked for resources to guide my own brand building, I quickly became frustrated by how many outdated business resources still dominated the market. It was through these two parallel experiences—honing PR and communication resources for clients while looking for great brand resources for my own business—that the Workbook and Template Library was born.
I developed this library to offer values-driven business owners a modern, one-stop-shop resource for thoughtfully articulating and promoting your businesses and personal brands.
What you see here reflects the tools and strategies I use with my clients now, in 2023, and I update the resources as those strategies and our thinking shifts. You can purchase the all access pass and dive into the resources here. Any questions, shoot me an email. Thanks for doing this work with us!
Founder, EOY Media and Author of the Edge of Yesterday Series
Robin Stevens Payes
"Love working with Alex! She is a clear-eyed strategist and elegant thinker. Can’t wait to tap her wisdom again."
