Who you are and how you lead defines your business, and career, more than any marketing tactic ever will. 



I help business owners and corporate professionals
establish themselves as industry leaders.

During this three month program, we explore your personal purpose, leading strengths, innate leadership style and personal brand values. We also get tactical—you’ll walk away with a new bio, LinkedIn profile, thought leadership themes, a content calendar, pitch targets and next steps on how to promote yourself in ways that align with how you best connect with people. 

This experience is especially powerful for founders and corporate professionals who haven’t always seen themselves reflected in today’s leadership. Maybe you shy away from public speaking and feel more comfortable with small groups over big audiences; or are a multi-passionate person who struggles to communicate the through-line of your passions and expertise. 

The Human at the Helm program is a personal branding program that helps founders and corporate professionals identify their unique leadership style and build an intentional personal brand.

Your personal brand is defined by your ability to articulate your vision, lead with conviction and rally people around your purpose. Whether you're a business owner or corporate professional, you can't do any of those things without first understanding what you stand for and are driving towards.


We all carry important leadership qualities;
this program is designed to help reveal and promote yours.

The Program Breakdown

01 /

Archetypal Profile & Strengths (Optional)

02 /

Personal Purpose & Authentic Leadership Style


Personal Brand Values

04 /

Thought Leadership Themes

05 /

LinkedIn Profile & Bio

06 /

Content Calendar & Pitch Targets

07 /

Personal Brand PR Roadmap

In addition to working with business owners, I also help corporate professionals build intentional personal brands. Whether you're looking for a new job opportunity, wanting to raise your visibility within your organization/the wider industry or build relationships with the people you most want to know, this work helps promote your expertise and shape the next phase of your career. 

Personal Branding at Work

For Corporate Professionals


"Love working with Alex! She is a clear-eyed strategist and elegant thinker. Can’t wait to tap her wisdom again."

Founder of EOY Media and author of the Edge of Yesterday series

Robin Stevens Payes