As a founder, who you are and how you lead defines your business more than any message or marketing tactic ever will. 



I help founders establish themselves
as industry leaders.

During this seven week program, we explore your personal purpose, leading strengths, saboteurs and triggers, innate leadership style and personal brand themes. We also get tactical—you’ll walk away with a new bio, LinkedIn profile and next steps on how to promote yourself in a way that aligns with how you best connect with people. 

This experience is especially powerful for founders who haven’t always seen themselves reflected in today’s leadership. Maybe you shy away from public speaking and feel more comfortable with small groups over big audiences; or are a multi-passionate person who struggles to communicate the through-lines of your passions and expertise.

The Human at the Helm program is a personal branding program that helps business owners identify their unique leadership style and learn how to build an authentic personal brand.


Your business is defined by your ability to articulate your vision, lead with conviction and rally people around your purpose. As a business owner, you can’t do any of those things without also understanding how you lead. 

We all carry important leadership qualities; this program is designed to help reveal yours.

The Program Breakdown

Week 01 /

Archetypal Profile & Strengths

Week 02 /

Personal Purpose & Why

Week 03/

Conflicts, Saboteurs & Personal Triggers

Week 04 /

Your Authentic Leadership Style

Week 05 /

Personal Brand Themes

Week 06 /

LinkedIn Profile & Bio

Week 07 /

A Crash Course in Promoting Yourself


The next group is launching fall 2021. 

If you’re interested in learning more, drop your email below and I’ll be in touch soon.


Founder of EOY Media and author of the Edge of Yesterday series

Robin Stevens Payes

"Love working with Alex! She is a clear-eyed strategist and elegant thinker. Can’t wait to tap her wisdom again."