As a founder, who you are and how you lead defines your business more than any message or marketing tactic ever will. 



I help business owners establish themselves
as industry leaders.

During this seven week program, we explore your personal purpose, leading strengths, saboteurs and triggers, innate leadership style and personal brand themes. We also get tactical—you’ll walk away with a new bio, LinkedIn profile and next steps on how to promote yourself in a way that aligns with how you best connect with people. 

This experience is especially powerful for founders who haven’t always seen themselves reflected in today’s leadership. Maybe you shy away from public speaking and feel more comfortable with small groups over big audiences; or are a multi-passionate person who struggles to communicate the through-lines of your passions and expertise.

The Human at the Helm program is a personal branding program that helps business owners identify their unique leadership style and learn how to build an authentic personal brand.


Your business is defined by your ability to articulate your vision, lead with conviction and rally people around your purpose. As a business owner, you can’t do any of those things without also understanding how you lead. 

We all carry important leadership qualities; this program is designed to help reveal yours.

The Program Breakdown

01 /

Archetypal Profile & Strengths

02 /

Personal Purpose & Why


Conflicts, Saboteurs & Personal Triggers

04 /

Your Authentic Leadership Style

05 /

Personal Brand Values

06 /

LinkedIn Profile & Bio

07 /

Personal Brand PR Roadmap

I also work with corporate and non-profit professionals interested in better understanding their innate leadership style and building an authentic personal brand. 

For Professionals


The program is the same, except instead of using your personal brand platform to help grow a business, we’re using it to help shape your career, raise your visibility within your organization and wider industry and build relationships with the people you most want to know. 

Human at the Helm: The Personal Brand Email

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Founder of EOY Media and author of the Edge of Yesterday series

Robin Stevens Payes

"Love working with Alex! She is a clear-eyed strategist and elegant thinker. Can’t wait to tap her wisdom again."