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Articles & Reports
Anti-Goals
The Eight Cardinal Values
Social Media: Is the Time and Effort Worth the Return?
Authenticity and Personal Storytelling in Business: Where's the Line?
Why is it Getting Harder to Secure Media Coverage?
The Consumer Trust Gap and Building High-Trust Personal Brands
Four Questions to Ask Before You Pitch
A Different Doorway to Purpose
A Two Question Framework for Clarifying What Matters
Success Metrics: How Do We Know if Our Content is Working?
Niching By Values: What the Research Says
A Lesson from the Writing Greats: Who Are We, Really?
Throughlines:
The Email Series
Great Reads &
Reports
2022 Global Marketing Trends, Deloitte
2022 Edelman Trust Barometer, Edelman
Fjord Trends 2022, Accenture
The Human Experience: Quantifying the Value of Human Values, Deloitte
2022 State of Journalism, Muck Rack
2021 LinkedIn-Edelman B2B Thought Leadership Impact Report, Edelman
I Stopped Reading the News. Is the Problem Me—or the Product?, The Washington Post
What's Missing From Empathy, The Atlantic
How to Build a Life Column, The Atlantic
Everyone Wants Meaningful Work. But What Does That Look Like, Really?, Entrepreneur
What the Best Presenters Do Differently, Harvard Business Review
The Science of Strong Business Writing, Harvard Business Review
Founder, EOY Media and Author of the Edge of Yesterday Series
Robin Stevens Payes
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