Whether you’re pitching on behalf of your business or yourself, it’s easy to get caught up in the mechanics of pitching: What day of the week should I send it? How many days should I wait to follow up? Should I follow up once or twice?
When we do, we blow past the more foundational questions that lead to the most compelling pitches and dictate the experience on the other side.
Before you sit down to write your next pitch, ask yourself these questions:
A few well-researched, quality PR wins will move you farther up the mountain than a slew of random, less intentional ones.
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