We know “human brains are wired for story” and that the presentations and pitches we most respond to are not slides of bulleted information read straight from a deck. But when it comes to crafting our own presentations—from new business or investor pitches to company Town Halls—it’s easy to fall back on generic deck templates and more traditional approaches, especially in more traditional industries.
Which is why I really like this recent article from Harvard Business Review on presenting. Many of us know the research on story-led information sharing (largely that we remember stories more accurately, and for longer, than we do straight facts and data points) and believe in the approach. Where we struggle is in understanding how to craft a story-led presentation more practically. I like how the author encourages us to flip our thinking from “a presentation with stories” to “a story with data and information” and shares tips on how to do that well.
The article also reminded me that it’s always worth pushing to humanize our info and data to help people better connect to and retain it, even when it goes against how information is usually shared within a team, organization or industry.
Hope there’s a nugget in here that inspires your next presentation.
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