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Research shows consumers are choosing brands that align with their values and worldview, meet their needs more holistically and are led by business owners they trust. They want you to know them. As business owners, the question is: how do we go about doing so?
In this guide, I introduce you to seven exercises that go beyond traditional demographic and behavior-led questions and into what drives your customers’ decision-making: what they value, how they view the world and what they’re looking for from you.
I also walk you through interviewing 10+ people in your target market, step-by-step, and share email scripts to guide your outreach.
A Human-Centric Approach to Knowing Your Audience
This guide is for consultants and service-based business owners who are sick of "Ideal Client Avatar" exercises and looking for a more modern, human-centric approach to understanding their audience(s). It’s also for established service-based business owners and executives who could use an audience refresh.
Who It’s For
This guide includes 7 DIY audience exercises, a script for interviewing prospective customers and three email scripts to guide outreach and follow-up.
What's Included:
Buy the Get to Know Your Audience: Workbook
How is the guide delivered?
The guide is delivered as a downloadable PDF via Podia.
How long do I have access?
Forever. You will receive an email with the download link that you can reference as long as you need.
Can I refund my purchase?
While I hope this guide becomes a go-to for your audience work, of course—if you’re unhappy with it for any reason, I offer full refunds.
FAQs
Buy the Get to Know Your Audience: Workbook
Founder of PresentVoices
