Research shows consumers are choosing brands that align with their values and worldview, meet their needs more holistically and are led by business owners they trust. They want you to know them. As business owners, the question is: how do we go about doing so?
In this guide, I introduce you to seven exercises that go beyond traditional demographic and behavior-led questions and into what drives your customers’ decision-making: what they value, how they view the world and what they’re looking for from you.
I also walk you through interviewing 10+ people in your target market, step-by-step, and share email scripts to guide your outreach.
A Human-Centric Approach to Knowing Your Audience